I’m Sarah – Makeup Artist & Concept Creator based in Zurich & Berlin.
I create modern, minimal looks with emotional depth – always guided by concept, intuition and a distinct visual language.
about
I’m Sarah – Makeup Artist & Concept Creator based in Zurich & Berlin.
My passion lies in expressing beauty in a way that feels truly individual. Over the years, I’ve continued to evolve creatively and shape my own signature style. I’m drawn to modern, minimalistic aesthetics – always with an unexpected twist.
In addition to the visual aspect, my focus is increasingly on creative concept development – I approach projects holistically, creating visual storylines that allow space for identity and emotion.
My strength lies in approaching each project with intention and sensitivity. I immerse myself in the concept or client, adapting my work to their needs – while always leaving my own mark.
Driven by a deep love for my craft, I consistently contribute to the final result – whether it’s a still image or a moving visual. What sets me apart on set is my intuitive understanding of people, my creativity, and my ability to see the bigger picture.
Creating within a respectful and artistic team is not only essential to my process – it’s one of the most fulfilling parts of my everyday life as an artist.
clients
7forallmenkinds, Adidas, Baiushki, Bentley, Berlin Fashion Week, BMW, Bucherer Fine Jewellery, Canada Goose, Circus Knie, Dosenbach, Dyson, Eucerin, Greenpeace, Gucci Beauty, Heidiland Tourismus, IKEA Schweiz, IWC, Jaeger Le Coultre, Kantonalbanken, LUVIYO, Maison Gassmann, Meister Schmuck, Nazan Schnapp, Ochsner Shoes, Pacco Rabanne, Pepsi, Porsche, PUMA, Die Post, Sisley, UBS, Zalando
magazines
annabelle Magazine, Caminada Magazin, ELLE Bulgaria, Flanelle Magazine, Harpers Bazaar, Institute Magazine, Lovesome Magazine, purplehaze Magazine, Salyse Magazine, Schön! Magazine, Schweizer Familie, Schweizer Illustrierte
celebrities
Agnieszka Grochowska, Aline Danioth, André Jung, Andreas Caminada, Benjamin Voisin, Caro Daur, Carlos Leal, Caroline Peters, Cécile de France, Celyn Jones, Christian Schwochow, Christoph Maria Herbst, Cooky Ziesche, Corinne Suter, HECHT, Helen Fielding, Jacob Matschenz, Katharina Mückstein, Lukas Dhont, Martina Hingis, Mary Harron, Morgane Ferru, Naomi Lareine, Patricia Schmid, Pauline Gygax, Sönke Wortmann, Ryan Hawke, Roger Federer, Steff La Cheffe, Stephanie Blanchoud, Trine Dyrholm
Since 2020, I’ve been a lecturer at KETS Academy.
I see my teaching role as a mutual exchange with my students –
I bring not only my knowledge, but also myself into the classroom. For me, it’s about so much more than learning a technique. Being a makeup artist means living my calling, and it comes naturally to me to explore creativity alongside my students at KETS.
sarah gmür 2025©